What’s Matter:
Your deck is as important as your project. This is your business card Your DNA.. Keep in mind that this will sell yourself when the document will be discussed internally to decide whether or not you will called for THE meeting with your targeted investor. Private token sale, or equity share, it is the same challenge. There is no secret sauce, only principle to apply and adpat to your culture, core business and sector.
TLDR:
investor will spend around 3m and 11s on a deck
Be Concise and Clair
Typography Matters
Visual Impact with Charts and Graphs. Think about Steeve Jobs!
Slide structure challenge: A mix of logic and funnel
Bonus: Mistakes to avoid!
1. Investors spend an average of 3m 11s on a deck
2. Conciseness and clarity
Distill your message to its essence, ensuring every word serves a purpose for a clear and compelling narrative.
☑️ Be concise and clear. Provide straightforward and easily understandable information in bullet points and infographics rather than overwhelming investors with excessive text.
☑️ Focus on storytelling. Engage potential investors by sharing relatable stories about how customers benefit from your products or services, rather than relying solely on facts and statistics.
☑️ Create a standalone deck. Include all the necessary information in the pitch deck so that investors can refer to it even after the presentation, either in print or PDF format.
☑️ Keep it updated. Regularly update the pitch deck with the latest metrics and milestones to maintain professionalism and avoid presenting outdated information during pitches.
Simplicity is the ultimate sophistication
Leonardo Da Vinci
3. Typography Matters:
When presenting your business or idea to potential investors or clients, a well-crafted pitch deck can significantly impact your success. Here are five essential tips for designing a winning pitch deck:
☑️Compelling Opening Slide
Set the tone with an attention-grabbing headline, captivating imagery, or a powerful tagline on the opening slide. It’s crucial to make a strong first impression as you only have a few seconds to capture your audience’s attention.
☑️Keep it Clean and Simple
Simplicity is key in pitch decks. Avoid clutter by using concise bullet points, impactful visuals, and ample white space. A clean design allows your content to shine, making the presentation visually appealing and easy to digest.
☑️Visualize Data and Statistics
Instead of overwhelming your audience with numbers, use charts, graphs, and infographics to bring data to life. Venngage offers extensive data visualization tools to convey complex information clearly and engagingly.
☑️Tell a Compelling Story
Craft a narrative for your pitch deck, highlighting the problem, your solution, and the potential impact. Incorporate storytelling elements like anecdotes, testimonials, or case studies to create an emotional connection with your audience.
☑️Maintain Consistency and Branding
Ensure a professional and polished look by maintaining consistency in fonts, colors, and branding elements throughout your slides. This reinforces your brand identity and leaves a lasting impression aligned with your overall branding strategy.
☝🏼😉 Remember, align your pitch deck design with your overall branding strategy for credibility. For Venngage users, utilizing the My Brand Kit can save time and enhance brand consistency.
4. Visual Impact with Charts and Graphs:
Incorporate informative and visually appealing charts and graphs to illustrate key data points and enhance understanding.
”They say a picture is worth a thousand words—it’s cliché but true. Images make viewers feel things that words cannot and give presenters a way to connect with their audience on a more visceral level.”
Incorporate informative and visually appealing charts and graphs to illustrate key data points and enhance understanding.
Incorporate informative and visually appealing charts and graphs to illustrate key data points and enhance understanding.
Presenting information with visuals has significant benefits:
☑️Building Emotional Bridges
Visuals, such as images and 3D effects, connect presenters with audiences on a visceral level. They evoke emotions and make complex topics, like global warming, more relatable. This engagement fosters a deeper connection and interest among viewers.
☑️Enhancing Information Retention
Research indicates that after three days, audiences retain 10% from an oral presentation, 35% from a visual presentation, and 65% from a presentation combining both. Incorporating visuals improves information retention significantly, six times more than an oral presentation alone.
☑️Maintaining Speech Organization
Visual aids help organize talking points, prevent off-topic rambling, and serve as memory cues. They contribute to a well-structured presentation, keeping the speech on track and ensuring key points are effectively communicated.
5. This is marketing… Where is the logic side of my structure?
Clearly label each slide to provide a roadmap, guiding the audience through key sections such as the Problem and Solution:
A new order?
A sales funnel?
Or a mix of both..
Don't just sell – captivate!
Unlock the full potential of your selling prowess and enhance your brand image by ensuring investors truly grasp your vision. Why settle for mediocrity when you can harness the power of expertise?
For better benefits!
- Optimized Work: Experience a transformation in your approach with fresh eyes that fine-tune your strategies, ensuring optimal performance and impact.
- Time Efficiency: Save valuable time and increase your likelihood of striking a lucrative deal. Streamline processes and focus on what truly matters – your project.
- Perspective Shift: Witness a paradigm shift in your perspective, gaining insights that go beyond the surface. The benefits are more profound than you can imagine.
- Tailored Marketing Message: Craft a compelling marketing message that forms the foundation for business development, whether it’s partnerships or community building.
Bonus: Don’ts for a Professional Pitch Deck!
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Unsubstantiated Growth Projections: Avoid projecting growth without supporting evidence; back up projections with data and market research.
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Irrelevant Hiring Details: Steer clear of detailing unnecessary or irrelevant hiring plans; focus on key team members and their roles.
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Moderate Bullet Point Usage: Refrain from overusing bullet points; maintain a balance for readability and engagement.
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Accurate Representation of Capabilities: Avoid overstating capabilities; provide a realistic and truthful assessment of your startup’s strengths.
